One of the joys of selling more than 130 different toothpastes is that I keep about 10 different toothpastes in my bathroom and can pick and choose each morning and night based on whatever might strike my dental hygiene fancy.
Car dealers drive fancy cars; clothing retailers have closets full of designer duds; I get a bathroom full of toothpaste, soaps and lotions. Yes, it’s a privileged life I lead…
But seriously, one of the reasons I love our business is that we sell products that bring a little fun and pampering to what can otherwise be pretty dull daily routines. We all know brushing teeth is necessary, but fun? I think so, and I thought I’d give a brief tour of my current toothpaste favorites to demonstrate. I should confess that I prefer toothpastes without artificial sweeteners ( e.g. sodium saccharine - a known carcinogen) and without fluoride. I’m not going to get on a soapbox here, but I urge everyone to read the ingredients on your toothpaste and see if you find anything that may surprise you. You also might try watching Fluoride Deception for the disturbing history of fluoride use in water and oral care products. That said, I might throw in a toothpaste that doesn’t meet my normal ingredient standards every now and then just for variety’s sake.
Hakeem Herbal Toothpaste
This unusual Ayurvedic toothpaste has been my reliable regular for the past 6 months or so. I try other toothpastes every few days, but I find myself returning to this one again and again. It has a natural sweetness that comes from ginger and other herbs, and it even contains rock salt and two different types of pepper. Those ingredients would make you think that it’s spicy, but it’s not in the least. It’s worth noting that Hakeem’s toothpaste does not have any mint in it, so depending on what you’re used to, that could be a good or a bad thing.
Dentie Natural Toothpaste from Mitoku
This Japanese black toothpaste has so many exotic ingredients that it makes the one above
sound commonplace by comparison. First of all, this toothpaste is completely black. It is actually a toothpowder made of charred eggplant and sea salt, that is turned into a toothpaste in combination with kaolin clay, seaweed cellulose, vegetable glycerin, and peppermint essential oil. Aside from the fun factor of having a completely black mouth when you brush your teeth, I like this toothpaste because the clay gives it a grit that creates that completely clean feeling that you have when you leave the dentist. Plus, the salt helps create an alkaline environment in the mouth, which is crucial for preventing cavities.
Breath Palette Toothpastes
Leave it to the Japanese to develop a toothpaste that comes in 32 different flavors, including many exotics such as Bitter Chocolate, White Peach, Monkey Banana, and Indian Curry. I have
not yet tasted the curry, but I’m currently using California Orange, Bitter Chocolate, and Caramel. What prevents these amazing little toothpastes from being disgusting is that they are not the sweetened and overly-flavored toothpastes of your youth. These have very realistic and recognizable fragrances in the formula, and they work based on the fact that smell plays a huge role in taste. So you start out brushing with caramel, for example, but that taste/scent quickly fades and gives way to a fresh, minty toothpaste finish. As I’m writing this blog, I’m realizing I need at least 5 or 6 more flavors to choose from… Indian Curry, here I come.
Botot Toothpaste

Botot claims to be “The World’s First Toothpaste, Invented in 1755 by Dr. Julien Botot for Louis XV of France.” Although Botot contains some ingredients that I’d rather not have in my toothpaste, there’s something really cool about using the world’s first toothpaste. Plus, it has great old-school European packaging and it has “Pasta Dentifricia” and many other classy looking Italian phrases that actually just translate into “toothpaste” and the like. But it looks impressive nonetheless.
Jasmine Mint Toothpaste by Marvis
Want to get your bathroom featured in the design magazines? Put a Marvis toothpaste in your
bathroom and you’re one huge step closer. Marvis is another brand that has fluoride and other typical toothpaste ingredients, but I think they could sell puddle water by the truckload if they only put it in Marvis tubes. The crown-like cap alone is worth the price of the product, and I’m a huge fan of jasmine as a flavor - especially in green tea and in Marvis toothpaste.
Phyto Shield Lemon Myrtle Toothpaste

This extremely natural toothpaste from New Zealand is loaded with herbs and other beneficial ingredients. It has no fluoride, no sodium lauryl sulphate, and it contains enamel friendly minerals to prevent plaque build up and tartar deposits. There are three different types of Phyto Shield toothpastes, but I find the Lemon Myrtle to be a really nice change of pace, even from the unusual toothpastes mentioned here.
Weleda Salt Toothpaste
Most people find the idea of salt in toothpaste to be very strange. It certainly takes some
getting used to, especially if you’re accustomed to the artificially sweetened toothpastes you find at your local drugstore. But the salt creates an alkaline environment in the mouth that stifles the bacteria that cause tooth decay and other oral health problems. I grew up with very weak enamel and had cavities every time I visited the dentist, despite my best brushing efforts. When my parents switched me from the blue gel that I was using to Weleda’s Salt Toothpaste, I went more than three years without a cavity. Although I find that it’s not abrasive enough to use as my only long term toothpaste, I’m still grateful to Salt Toothpaste for saving me from hours of drilling and horribly numb novocaine cheeks.
Parodontax Herbal Toothpaste
Parodontax is a German toothpaste that is formulated especially for gum health. It does have saccharin in there, but when my dentist found a spot on my gums that was looking a bit strange, I started using this toothpaste it has been much better since. We have many customers who are directed specifically by their periodontal specialists to use Parodontax for gum health. This is definitely our best-selling toothpaste, and a regular choice in my daily brushing routine.
Well, you probably know more about what toothpastes I’m using than my wife does. Come to think of it, she has some that I never use. Maybe I can get her to write something about those ones next time… The bottom line is that I probably have more fun brushing my teeth than just about anyone I know. Why not make your mindless, time-consuming daily routines into something fun? Who knows how it might change your outlook on life?